All campaigns running with Convert2Media fall into one of the three types of campaigns; Direct Response, Branding, or a hybrid of the two. Each campaign is approached uniquely with the goals of the client in mind.
We combine the most advanced technology, business acumen, and a superb distribution channel that deliver on our clients' marketing objectives. Our account managers are attentive, responsive, and easily approachable- providing excellent customer service and an acute attention to detail.
Direct Response Campaigns
Direct response campaigns are campaigns where the primary objective is to maximize direct media response. These campaigns seek to generate consumer response in the form of clicks, form submissions, and sales. Campaigns are dynamically optimized to achieve maximum ROI.
Branding Campaigns
Branding campaigns are campaigns where the goal is to increase awareness, and the primary purpose of the ad is to generate buzz amongst a wide audience. Campaign performance is measured in terms of total ad impressions (reach and frequency) in front of a target demographic placed on relevant and brand-complimenting sites. Customized media plans made up of individually selected sites and placements are used to ensure brands are associated only with media properties and content that aligns with the desired image.
Brand Response Campaigns
Brand response campaigns are campaigns where the primary objective is to generate direct media response, but where brand association and precise demographic targeting play major roles. In these cases, campaigns are deployed within a custom content channel of individually selected brand-complimenting sites. The campaign is then optimized within this channel to the desired performance goal.
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Live SupportWe care about our clients, and we are always available 24/7 to answer your questions and help you through any problems you may encounter.
AIM: Convert2Media
Phone: 800.689.1260
Address: 358 South 700 East,
Suite B147
Salt Lake City, Utah 84102
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