Whether you are building your first list or you happen to be a seasoned email marketing veteran, we can all admit that email deliverability can be a pain in the butt! I am sure if you have done any email marketing in the past you can appreciate the steps that go into achieving top notch delivery rates with the many different ISP’s.
- Use a recognizable “from” name - Most people open or delete emails simply based on the “from” name. Be sure to use a name that the members on your list will recognize. Also be sure if you are promoting any email campaigns from the network to use the approved “from” name.
- Use a clear subject line - A subject line that represents who you are and what your email is about will help your recipients recognize your email as legitimate. Keep it short and sweet and try to limit your character count to around 50 characters including any spaces or special characters. Those of you who are email marketers with Convert2Media be sure to contact your affiliate manager if you would like to use a custom subject line.
- Target your list - While content is just one of many factors ISPs look at, it is the main concern for the members on your list. If you are sending out irrelevant communications, your members will not hesitate to click the “This is spam” button the next time they receive an email from you. This is a fast way to destroy a good list.
