Convert2Media

All Posts Under “Motivation”

Attitude Is The X Factor Of Success

Posted by: Steve under Motivation

13

HELLLOOOO My Convert2Medians!

I’m back. Yes, the loud mouthed, in your face, often thought as an egotistical “A-hole” of the CPA Industry makes a return to the blogging world. In all that mumbo jumbo aside, I admit it. I’ve been on a blogging hiatus for a couple of months. What may have seemed like forever to some of you seemed even longer for me. Employees, contracts, new companies, trade shows, 92 lbs of weight lost in 2010 brought me to a point of where I just didnt want to write. I know, it seems like a crime. What can I say, I’ve been busy but can admit, I’ve been lazy on the blogging front. One of the reasons is that a lot of stuff was going on and I didnt know what I could or could not be talking about on this blog. Well, that is beyond us now, and these hands well, they have ALOT they want to express this year.

First I would like to cover attitude. I want to talk about attitude right now! I want to talk about it because quite frankly I had an epiphany over the last year that a lot of things I thought contributed to success aren’t as important as your attitude. Now I didnt say they WERE NOT important, I just said not AS important.

Good Mood VS Bad Mood:

Love what you do. Love the fact you get to work online. Love that you had the opportunity to do something a lot of people cant or wont do. Love the fact you can wake up each morning and pull your head out of your ass and learn more each day to further your business. Love the fact you are more motivated and dedicated than most people to make a better life for yourself. Love the fact I’m here telling you this when others wont.

Being in a good mood is vital. For me, my escape is working out. From February 1st 2010 to December 1st 2010 I lost 92 lbs. I’ve never felt better in my life and at this point, I’m back to gaining weight (bulking) and bodybuilding. This one change in my life (my health) has put me in a better mood than I thought imaginable. Check it, Ruck wakes up each day 6 days a week and puts in over 3 hrs daily now in exercise. Cardio and weights. Sometimes I skip, especially if I am sore but working out has been a release of stress for me, makes me look better and most importantly I’m energized all day, every day to work. I enjoy my work. I was to a point where it wasnt fun anymore and my productivity suffered greatly.

Find whatever makes you feel good and make sure to do it and do it often. Your attitude everyday is going to determine how your days go. Bad moods breed negativity and negativity breeds low morale. When you are in business for yourself, you cannot afford that. I’ve been online for over 6 years now. I’ve had ups and down, I continue to have ups and downs and I will always have them. However, how you perceive them, how you react to them and ultimately how you deal with them will be the deciding factor in how, if and when you get past them.

If you fall, pick yourself up. Sounds cliche I know. I cannot count how many affiliates I’ve seen fall and disappear this year. It’s sad really. I actually know some who have given up completely. The attitude they brought to the table was that when times we good, they would always be like this and they rode the wave. All waves crash down, that’s what happened and as a network owner I’ve had my fair share of seeing absolutely monster revenue generating affiliates flush it all down the toilet because they didnt have the “keep building” attitude. It’s funny, when your up, it’s never as good as you think and when you’re down, you never think you will be up again. It’s not the offers, it’s not the campaigns, it’s not the traffic sources…It’s you.

Bring a good attitude with you every day. I cannot tell you how much of a difference in makes in this business. For some, a good attitude is all they have. From starting affiliates to the seasoned pro’s, everyone eventually realizes that it’s YOU, that you have to rely on.

More to come in the coming days, I’m just getting back and getting started. (Wink).

PPVPlaybook Webinar, Replay

Posted by: RyanH under Affiliates, Interviews, Motivation, Q & A

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Two weeks ago I teamed up with David Ford from PPVPlaybook.com to discuss best practices for developing a good, working relationship with your affiliate manager, traits of successful affiliates vs. those who are not and what’s hot lately on the campaign front. I’ve included a link to the webinar below in addition to the original script I had drafted for the interview. I believe you have to be a member of the PPVPlaybook in order to actually tune in and listen to the audio version. Enjoy!

PPVPlaybook Webinar

David Ford, PPVPlaybook.com:
Brief intro, who you are, what you do, etc.

Me:
Well, for those who don’t know me…My name is Ryan Hurry and I’m an affiliate manager at Convert2Media. I’ve been with C2M for approx. 18 months now and truly enjoy my gig here, definitely have a passion for Affiliate Marketing and Marketing in general. Affiliate Management was never my dream job. In fact, I went to school for a career in interactive media and spent nearly nine years working in all facets of interactive (and non-interactive, i.e., print design) design but primarily focused on the design, programming and animation of Rich Media websites aka Flash. In 2008 I started dabbling around with affiliate marketing along side Steve Howe and Mike Kerry who were long time friends of mine from high school. Steve went on to be one of the founding partners of C2M and later offered me a position with the company as an Affiliate Manager. At the time I felt the need for a change and took a giant leap of faith to leave my ‘career’ and dream job as a graphic designer behind and start afresh as an AM with C2M. The rest is history!

David Ford:
What do you see affiliates focusing on right now…what’s hot?

Me:
I’d have to say Biz Opps/Work from Home offers simply b/c this has been our top performing and most consistent vertical since day one. So if you’re looking to build longevity I’d definitely say Biz Opps. Dating, Skin Care, Credit, and Coupons are also great verticals to be in right now.

I say Biz Ops/Work From Home because people are always looking for opportunities to work from home, be their own boss and/or make some extra money on the side. Dating because people are always looking for ‘love’ (or simply companionship or to meet new people) and online dating is becoming more popular everyday and social accepted so to speak, hell, my Mom met her match online just a few years ago and they’ve been married since (she actually signed up using my affiliate link! JK). Moreover, online dating is great for shy people or anyone who has yet to ‘come out of the closet’ or just have a fetish or secret they aren’t comfortable going public with and online dating provides an opportunity for them to fulfill their desires from the privacy of their home. Credit because so many people don’t have a clue where to go to get their scores and also because now a days you need a good score before you can even consider buying a new car, boat, motorcycle, house or financing a diamond ring for that new special someone they meet off Easy Date a month back. Coupons simply for the fact that there is always going to be a market for saving money and lately I’ve noticed a spike in national press around coupons and saving money around the holidays and in our current economic state. I remember reading once that coupon clipping is one of the traits of the rich. So everybody likes to save money, from the poor to the rich there’s a market for coupons.

Penny Auctions are also hot right now plus anything niche focused like Tara Medium, a psychic lead gen offer we’ve got on private due to cap constraints but if you have good volume for this hit me up or get with your AM and we’ll see what we can do. For Penny Auctions, XBids and Wavee are amongst the top performing pages out there compared to Bidrivals for example, which has never performed well for us.

David Ford:
What are some traits of successful affiliates you work with? What are some traits of affiliates who aren’t successful or still struggling?

Me:
This isn’t true for everyone but I’d have say that my top affiliates have all made it in this biz by focusing on one thing at a time and they’ve really wrapped their head around and it cracked the code so to speak. Only they will they move on to test new channels. Again, it isn’t true for everyone and if you’re losing thousands of dollars trying to make one traffic source work and you just can’t cut in, accept it and move on. But don’t throw the towel in too soon either, as the majority of my top guys have lost money before making money. Even when losing money, you aren’t losing entirely as you should be taking this data, analyzing it and learning from your mistakes and what doesn’t work and moving on, hopefully never to make the same mistake twice.

The one trait I have noticed with successful affiliates is their relentless ability to stay focused, not get discouraged and learn from their own mistakes. Instead of spending countless hours reading affiliate blogs, forums and articles on what to do and what not to do they just buckle down and do it. Half the time, admittedly, they didn’t even know what they were doing in the beginning. They just did it. As a result they learned (quickly) what not to do, corrected the problem and moved on usually never to make the same mistake again.

I’d say 80% of our top affiliates are focused on one or two methods for driving traffic and maybe three or four verticals max at any given time and use the same methods for driving traffic they have since day one. It’s all about honing in on a specific method of driving traffic to your pages and really mastering that traffic source. It’s only then, in my opinion that you can start to branch out and dabble with new traffic sources, as you will have a much better understanding of the core components.

On the flip side, struggling or unsuccessful affiliates have a tendency to jump around from one traffic sources to the next and never focus on any one vertical either, bouncing around from offer to offer and have a laundry list of networks they ‘work’ with. Unsuccessful affiliates seem to be very impatient and don’t take the time that is truly required to master even one traffic sources, be it PPV or Social Marketing, they just don’t stick to with it long enough to really get a handle on it and make it work. The minute they lose money, they jump ship. They’re undisciplined. My most successful guys tend to be very focused and very disciplined and patient. Which also takes quite a bit of guts, as it requires time, money and the confidence in yourself to believe that you will be successful and that you can make it work, even if/when suffering a loss in the beginning stages. Most guys don’t have the guts to go out there and test, they’re always hesitant and unconfident, unsure of themselves or a specific method or whatever it might be that stops them from pulling the trigger. Unsuccessful affiliates, and I see it time and time again and I can spot ‘em a mile away now, usually ask a ton of questions and rarely ever setup a single campaign. They never test anything and you have to test in order to get anywhere in the business. So if you’re reading this now and you’re reluctant about testing and/or terrified about losing money, you’ve just got to stop running racquets with yourself and get out there and setup some campaigns start testing. Otherwise, you’ll never get off the ground and you just not going to be successful.

David Ford:
Do your successful affiliates usually focus on one niche and really scale it, or run a ton of different campaigns?

Me:
One niche, maybe two or three and scale. Of course I know some affiliates who run a myriad of campaigns across the board but the most successful, are honestly the ones who focus on just one or two verticals or niche offers at any given time and focusing on owning a piece of the market/traffic source or finding a micro-niche and owning it and then finding ways to scale their campaigns.

David Ford:
What would you say is the best way to develop a good relationship with your affiliate manager?

Me:
For me, it really depends. I feel the best way for affiliates (new affiliates) to establish a good relationship is simply to stay in touch with their AM’s from day one. If a network is going to approve you and give you a shot, especially a smaller, boutique network like ourselves, and you show no interest in communicating your needs, goals, etc. with us (or your AM) then we’ll likely never develop a good working relationship. I would simply suggest being in communication with your AM once or twice a week as any more could be overkill and potentially counter productive. I believe this is more applicable for new affiliates compared to seasoned affiliates who may already know what they want and what they need and how to get it (from our system). For these guys, it’s more acceptable to speak less frequently as they’re hands off and don’t require as much support as a new affiliate may need.

If you get to the point where you’re running a ton of volume it’s good to check in every other day or even daily sometimes to make sure there’s nothing new available that could be split tested or even to request offers we may not have available or just to make sure there are no known issues with a specific campaign.

Good communication is key. As an affiliate manager, especially in a smaller boutique network setting like C2M, it can be quite challenging for us to keep open lines of communication with every single affiliate. So while I’d love to pop in and touch base with every affiliate each and every day or every other day even, it just isn’t realistic. Plus, from an affiliates standpoint, I can only imagine how annoying it would be if I was pinging you every single day asking, “Where’s your traffic?”, “Are you going to run anything?”, “I’ve got a new hot offer!”, etc.. So unless I have some really important information, insights or advice or I pick up an offer I know you want or had requested, I’m usually not going to reach out on a regular basis, in the beginning. In turn, it’s essentially the responsibility of the affiliate to develop the relationship here, which gives me (as an AM) more inclination to reciprocate and reach out to you.

Final thoughts. Keep the conversation focused, straight to the point and on a somewhat professional level, at least until you build a better and more open understanding of one another. Every now and then it’s cool to shoot the shit but for the most part, especially from my standpoint, let’s keep the chitchat to a minimum and focus on making money. Usually the best form of communication (for me) is on AIM, Skype or email. But never shy away from a good old fashioned phone call, which often times can open up things that may otherwise have been missed via email or an AIM conversation.

David Ford:
How and when to ask for pay bumps?

Me:
There’s no right or wrong answer here, but if you’re new and we have no history together, I wouldn’t recommend asking for a bump right out the gates as there’s no incentive for me to bump your payout on an offer and give you more than the next guy and take a slimmer margin when I have no clue of the volume your capable of sending and/or the quality of leads you can deliver. Pay bumps usually come with either good quality or shear volume but usually a combination of the two.

On the flip side, if you are a new affiliate with us and you’re looking to run some campaigns but need an immediate pay bump to split test based on your rates from another network, show me a little evidence that you’ve ran the offer, for how long and your current rate and usually I have no problem matching it so you can test. Otherwise, let’s get some traffic running and then discuss pay bumps based on volume and quality.

For me, I really only need a few days worth of traffic (depending on the offer) and confirmation from advertiser on your quality before I’m comfortable enough and willing to give you a bump. But we’re very fair and competitive about giving pay bumps here at C2M to be honest and pretty flexible as well.

Final thoughts. Don’t be shy about it (asking for a pay bump). If you need a bump on something to help you maintain or scale your campaigns then just ask, no need to beat around the bush here.

David Ford:
What all can your affiliate manager do for you, and how can the affiliate make the AM’s job easier?

Me:
At C2M, I like to believe we can do quite a bit and usually go above and beyond standard requests such as getting epc data, top offers, etc. Usually, I can get my guys/gals anything from royalty free photos, images, art, etc. to opening doors for a referral to a good copy writing, designer or programmer to analytic data, passes to Affiliate Summit (when available), better payment terms and/or payouts, and even specific offers that you’re looking for that no other networks have. Really, it’s just a matter of asking for it. If I can do it, I will and if not I’ll tell you I can’t. No harm in asking. Just don’t asking me to design your landing pages for you, that is one thing I can not do.

David Ford:
How can affiliates make the AM’s job easier?

Me:
A biggie for me would be in doing good research to really hone in on the right demographics for any given offer prior to running it. Doing good research is critical and honing in on the right demographic, while often times cumbersome and tedious, will help ensure your quality is good right from the start, this is especially true in Dating and Gaming. Demographic targeting is something I get asked about daily and ultimately just not something I have the time to dive into for each guy and while I always do my best to point guys in the right direction, the bulk of the work is on their end.

Take the post I did on finding demographics to promote the online MMO game Shaiya (http://www.convert2media.com/blog/2010/11/19/tips-to-promote-mmorpg-games-shaiya/), that took about 30 minutes to an hour to compile and I only scratched the surface on targeting and campaign setup and that was for just one game! I would hope affiliates would take that and run with it, honing in even further and finding more channels and/or targets to seek out. So doing research on your own would be very helpful and highly recommended, regardless of what you’re looking to test.

This is especially true in Gaming, Dating and Submits where advertisers are so picky about quality. Good quality comes from good research. I’ve never known anyone to deliver good quality just by running off and setting up a campaign without targeting in place. If we can all work together to deliver the best quality leads possible for the advertiser everyone will be happier at the end of the day. Of course, this also requires better education on our part (as the network and as affiliate mangers), to get as much info upfront from our advertisers for any given offer. Something we’ve been doing a much better job of lately if I don’t say so myself!

David Ford:
What is your advice for struggling affiliates?

Me:
Don’t give up, keep grinding and keep testing. It’s all about testing and if you’re not testing every little element on your ads and/or landing pages then you’re leaving money on the table.

Don’t get lazy here, there are some great tools out there such as Visual Website Optimizer (http://visualwebsiteoptimizer.com/) and there are similar tools that are free such as Google’s Website Optimizer which make A/B testing quite simple. Here’s an in-depth article regarding the statistical significance and pitfalls of A/B Testing http://www.cennydd.co.uk/2009/statistical-significance-other-ab-test-pitfalls/. Here’s a free PHP Script for A/B split testing your landing pages from The Quiet Affiliate, http://www.quietaffiliate.com/source-code-ab-split-testing-for-your-landing-page.

Combine that with CPVLab.com and testing should never be an issue or something that’s considered tedious or labor intensive.

Final thoughts. If your a struggling affiliate and find yourself jumping around from one thing to the next pick one traffic source like PPV, focus on mastering it and don’t give up on it in the process. Take any/all data you collect and learn from it and get better. There’s no doubt it’s possible to make money in this business but it isn’t going to happen over night and requires a lot of hard work, patience and guts.

5 Steps For Better Affiliate Marketing Relationships

Posted by: Steve under Affiliates, Motivation

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I was catching up on some reading this past weekend. Typically I try to get thru 2 books a week. A thirst for knowledge, a quest for the unknowing, call it what you will, I like to read and I do it alot. However, sometimes I have to break away from the computer and just sit down with a hardcover or paperback and when I say sometimes “I have to break away” that means I have to take an hour out of the time I am given each day to progress in my quest for more knowledge. With that said, I just finished The 80/20 Principle by Richard Koch. Pretty good book I have to say, I caught myself on page 186 grabbing my notepad after reading that page an putting it in perspective in relation to my business.  So bear with me, I want to share something here in which I feel can fuel affiliates and even our managers in their relationships with publishers.

Here we go…

Here are 5 Step For Better Affiliate Marketing Relationships.

1. Enjoyment – Mutual Enjoyment more importantly. If affiliates dont like their manager, and managers dont like their affiliates, communication will cease to exists. For affiliates, it’s ok to chat it up with managers and see what’s a crackin but at the same time, if you are an affiliate who justs shoots the poo on a daily basis and dont work with your AM then it’s a little tough for your AM to enjoy the conversation. AM’s are in place to help affiliates but make money for networks. Sounds harsh, sorry, truth hurts. That’s their goal, that’s what they are trained to do. However, working with AM’s who have been where you are makes talking a lot more enjoyable because they have faced a lot of the problems you may face and are quick to react and respond to you on a level that is easily understandable. Gaging an affiliate’s ability to process information given to them is a tricky thing in this business because we all work from behind computers. Good communication between the two will allow a much more enjoyable environment to work around.

2. Respect – One of the pitfalls between affiliates and their managers is a lack of respect. Affiliates may or may not respect managers because of “industry standards” or “hear-say” on what should be right or wrong within standards. Managers may or may not respect affiliates because they are working with other networks or not working on anything at all. There has got to be a middle ground between the two. Each side has to learn to respect the other’s business positions so that they can forge a relationship built on capitalizing the time they do have to communicate to its fullest potential.

3. Shared Experience – Ahh yes, this might be number 3 on the list but for sure, it’s #1 in my heart! Former Affiliate VS. Hired in to manage? Who do you choose? Would you like someone who talks nice to you and is a big cheerleader or do you want someone who is going to help scale your business? Personally for me, I’m taking experience over speculation every time. People are people and they will choose who they want to work with regardless of what is said here, but in the end I see the same thing over and over. Eventually, they will break, pull their heads out of their asses and figure out that someone scaling their business is a lot more helpful than someone trying to get their business. I personally like to visit the other network booths at tradeshows and start testing people. I will however be honest here and say that the devil in me does like to test people and make them look stupid but I also try to learn from it. I want to know who out there “get’s it” and who out there “doesnt really give a shit”. So far, the results are drastically disappointing. I remember a specific network I was trying to work with at the Vegas summit last January so I pulled up in “Ruck fashion” to start speaking with this manager.

It went a little something like this….

I questioned this manager regarding their history and they let me know they just got their marketing degree. I dont remember which marketing degree because honestly:

  1. I didnt care
  2. It was irrevelant
  3. I was hungry and eyeing the concessions heavily

The tone was all wrong from the beginning. I am assuming that this guy is one of dem good ole boys who has that graduation plaque hanging up in his apartment or at mommie’s house and I’ll be the first one to say, that not only does that not impress me, it probably puts other people off as well. So right from the beginning, as he was 1 upping me. Immediately I recognized the type of person he was. That marketing degree put him on top and at that moment, I decided that I was going to decimate this individual’s confidence but first, I had to indulge him. This guy was about to be eaten alive but first, I wanted him to make sure he had a full belly because the trip he was about to take was going to be an abusive one and I want to make sure he used every weapon in his arsenal to pump himelf up. That way, when I broke him, he would be broken so bad, he would never act like that way again. Now you might be thinking I was being a complete asshole to him but I wasnt. This guy was about to get a lesson they dont teach in college.

Ok so he has a marketing degree, He went to school and has been in school getting this degree for the last half decade. After getting his degree he applied to a bunch of jobs which he didnt really like until he finally settled in at this network to become an Affiliate Manager at 60K a year and some bonus earnings. He was now working for someone else after going thru hell to get his education, spending lots of mommy and daddy’s money on tuition, loans and whatever else people spend that shit on in college. But now he was here, in Vegas working the booth, doing the grind, trying to build business for this company who hired him. He let me know about the few affiliates he had making over $1,000 a day already. It was at this point I couldnt take anymore.

I had to ask…

Ok, but what is your experience?

His response was that since he worked with these affiliates everyday, he was able to see what they were doing and let his other publishers know too so they could start up.

At this point I cut him off…

I basically said “shhh” with a quiet finger over my mouth, and I began to talk. I started off with “I would like to tell you that your tone sucks, even here face to face, I can only imagine what an arrogant prick you are every day in the office”. As for your “experience” and getting your degree in marketing, while you were “studying” I was doing this shit on my own. And if you need a little primer, here’s me back in 2007 spilling guts on stuff I was doing and making money already “on my own” here and here. As far as your affiliates making $1,000 a day, again sir, here’s what is really possible here and here with affiliates making millions. Ohh an one other thing, I dont manage, I own. So that degree got you 60K a year with bonuses with a few of your affiliates making $1,000 a day? Interesting, I dropped out of Juco College, did this on my own, and now where am I? Instead of being a snarky asshole, try to get into the trenches yourself so that those publishers making 1K a day actually have a chance with you and can scale your business. That’s how you get ahead in this business. BY DOING, NOT SPECULATING.

A bit of a rant there…

4. Reciprocity – Another one of my favorites here as well. Affiliates want managers to work their tails off to help them either start their businesses or scale them. Pretty simple right? But what do managers do in return for the hard work that the affiliate is going to do promoting offers? I know for me, I’m constantly looking at myself. What can I do more? Not only as a manager but Co-Owner of a network as well? What do other network owners do? Well, and nothing against them but most of them “oversee operations”. Uhh yea, I get that it but what are they doing for those affiliates sitting at home getting ready to fire up their work ethic and go to work? I dont like doing comparisons but I find myself constantly, blogging, twittering here and here, Facebooking in different places, working contacts on linkedin, attending tradeshows here and here, provide more content in our own forum, and other forums as well here and here. That’s on top of emailing our publishers almost everyday with news, and now broadcasting live Q & A’s along with providing weekly reports on weekly epc’s, new offers, and top offers.  Knowing an understanding an affiliates business requires every ounce of energy from us to “reciprocate” with affiliates in every way we can and continue to build even more channels to help them.

5. Trust – A big one here and the door swings both ways. Affiliates have to trust that managers wont take their ideas and strategies or share the information they share with them to other affiliates. Managers on the other hand have to trust that the information they give them will be used in conjunction with the affiliates business and network. Nothing is really “free” in this business. Everyone wants something in one way or another. I dont bust my ass like this so affiliates can take what I share and go work with someone else. Although it happens a lot, the loyalty and trust I have built with so many affiliates is so worth a couple of “selfish” people to do that. It’s just the way this business is. You take the bad with good and you keep on giving. If there is no trust between the two, there really is no business to be done.

There are a ton of other things to consider here but I wanted to share 5 of them I picked up over the weekend and put in perspective. What do you think is another important step in affiliate marketing relationships?

So You Want To Be An Affiliate Millionaire?

Posted by: Steve under Motivation

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Before we start this post, for all the non-Convert2Media publishers who dont know me we may need a flash of credibility here.

<Insert credibility here>

  1. I myself was a publisher for 3 years making a living online. I know the grind. I know what is possible from the Affiliate trenches.
  2. I coach, train and manage millionaires. From Yearly Millionaires to Monthly Millionaires – I’ve had the priviledge of working with them.
  3. I Moderate one of the largest Internet Marketing Forums Online which has quite a few Millionaires that I know personally.
  4. I also own my own Internet Marketing Forum which it very self contains Millionaires.
  5. I attend Tradeshows and meet new Millionaires every trip from places such as Affiliate Summit and Adtech.

There’s something about a Million Dollars that just get people’s brain a bumbling. Mr. Green (which btw is one of the few blogs I read) posted a great post the other day How To Become An Affiliate Millionaire In Three Years.  I read it 3 times because there is so much there, that is so true. I wanted to touch on what I felt were a few keypoints that he posted.

  • Surround Yourself With Smart People – This goes without saying. There is a special aura with successful people. Matter of fact, I’ve met a lot of assholes in my day but not one of them was a Millionaire (that I know of). Typically, the high rolling affiliates that I meet are open to suggestions AND criticism. Matter of fact, most of them feed off criticism. Anything that is pointed out to them that they could do better, they eat this up. This goes with having a huge pair of kahunas as well as the ability to process criticism in a positive manner. Forums and mastermind groups are great but if you want to meet some badasses, try to get out to a trade show here and there. You would be surprised how many millionaires you can find at Affiliate Summit and Adtech.
  • Get As Many Distribution Channels As Possible – T R A F F I C  I S  K I N G. Period. You need to gobble up every traffic source you can. The Net changes at an alarmingly quick pace. Regulations, site guidelines, affiliate competition. It all plays a huge role in how long that successful campaign will last on a traffic source. Besides, the “dont keep your eggs in one basket” rings true. Sadly, I saw a lot of affiliates over the last year completely stop affiliate marketing because Google closed their campaigns. Fuck Google, the grass is greener without them anyway. Trust me, I see amazing things every day from Publishers who dont even bother with them.
  • Be An Unrelenting Machine – I have a famous phrase that gets repeated to me at almost every show. I dont even know where this phrase is at but somewhere in my journey online I once type out “Nobody owes you shit, Nobody is ever going to give you shit”. It baffles me how many people come to me at tradeshows and repeat this to me. You have got to develop a mindset like nobody else can. Failure is not an option, no matter how much you quit, no matter how much money you lose, Failure is not an option. Committment is 100% or nothing at all.  Make a plan, set goals, achieve them, scale. Dont ever stop. Dont ever get comfortable. I’ve gotten comfortable before and I cant tell you how much of a bitch it is to come back from nothing to something. However, it can be done, I’ve done it. Repeatedly.
  • Always Keep Your Door/Inbox Open – This one was very compelling to me. You never know who you are going to meet, you never know who you may end up talking to at 3 am. The Internet is a funny thing. You might feel alone because you are always online working on your business but guess what? There are thousands of us just like you doing the same thing. You are not alone, but you have to be open to meeting people and talking. Opportunities present themselves at the weirdest moments, you have to be prepared.
  • Stick With It – Never give up. Man, I cannot stress this enough. I watch people give up every day, but I also see new people everyday come in. If this shit was easy, everyone would do it. It’s not easy. In fact, it’s probably going to be the hardest shit you ever try to accomplish but dammit, it can be done, it’s being done. There really are no secrets in this business, just a lack of information and knowledge you havent acquired yet. Keep working, you will get there. Instant Success rarely exists. You are going to have to work for it and possibly go thru hell to get there but that’s what it takes.

Thanks again to Mr. Green for the awesome post. In closing, I want to leave you with my Facebook message that goes along with everything that I have said. Read it, learn it, do it.

I Do The Things Most People Wont, I Sacrifice What Most People Cant, So That I Can Live The Way Most People Dont.

The Greatest Commodity I Know Is Information

Posted by: Steve under Motivation

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In the last week I’ve done 3 interviews. One  of which you can listen to here, and one which will be going live later next week on Jonathan Volk’s blog along with the interview I did today with Ian Mason which should be sent over shortly for everyone to listen to. There is one question that keeps popping up from almost everyone and that is “What separates the Super Affiliates from the regular affiliates”. First off, I dont believe in the word “Super”. Yes, Ruck understands that the term strokes certain people’s ego and hell, even I refer to some as “Super Affiliates” as well because of the convenience in the meaning.

For the longest time I answered  the question with an answer like “organization and running a real business” is what separates the badasses from the newbies. It wasnt until this day, I caught myself reminiscing in Ian’s interview and remembering a very important quote. I’m sure as a C2M reader you have seen the movie “Wall Street” with Michael Douglas. If you havent, buy it. There is a very important sentence in that movie and it says “The Greatest Commodity I Know Is Information”.

Being online for what seems like forever now, in and out of certain methods of making money and businesses, it really dawned on me that information IS what separates the Lambo drivers from the honda civic lovers.

Allow me to enlighten you with a scenario…

When I came online, I bought courses that were complete shit that promised me riches and the world. They told me I could have whatever I wanted. Now after each course, I felt they were lying to me because I could not replicate their results. However, there was truth in  every statement made. I CAN have whatever I want and YOU CAN too.

But, you are going to have to pull your head out of your ass…

You see from beginning business man until what you consider success is a VERY broad spectrum. Almost like a trail. I’ve seen it countless times with countless people I have had the priviledge of working with. I remember my days in a certain marketing forum where I literally gave 10 marketers who had not even made a dime online a certain strategy which made them EACH over $1,000 overnight. Information is power.

What will help you make you more successful?

As much as it pains me to give out a gem like this, I’m going to do it anyway. Power is NOT in the information itself. The power lies in you and the way you INTERPRET and APPLY the information.

Wait a minute Ruck, I’m confused…

I’m going to break this down real simple. Here comes a big kick to the groin for some of you and possible an emphany to some affiliates more established.

With the information I share, have you just copied what I said word for word and took off with it but failed? Quite possibly, over the years with information I’ve thrown out there, I’ve been able to witness both types of people. Those who INTERPRET and APPLY and those who rely on the information itself to produce results.

Information is powerful in this business. I sit all day with publishers and those who UNDERSTAND and APPLY with a creative mindset are the ones who make the most money whereas those who take the information and just try to test it out with any imagination of their own, fall flat on their face. You have to work harder than that people, I assure you.

Information has to be understood and applied for it to work. Understanding your advertising rep’s information they share with, understanding your affiliate managers information they share with you…you have to UNDERSTAND.

Information is coming to you on a daily basis. Right now your receiving information. Tomorrow when you read your email, make your forum rounds, make your blog rounds and everything else, you are going to receive information.

Know what separates the badasses from the sheep?

Tomorrow afternoon while you go to the gym or out tomorrow night to the bar, there are others who will take that information and interpret it so that they can apply it to their business.

The greatest commodity that I know is information but a failure to act is a dagger in the heart. It’s out there and your getting it daily but it’s not the information holding you back, it’s you. From here on out, everything changes. It’s time to get serious. More people are coming online everyday and I assure you, more people are establishing businesses online everyday. The pie is getting smaller as I type this, the odds are stacking against you and ultimately, some of you will reach your demise very soon.

Not very refreshing is it? Those who interpret and apply what they know, learn and can imagine are those who will succeed. Those who just read and do nothing with it are the ones who make your life easier because inevitably they will burn out. You have a choice, wolf or sheep. Everything you need to know to be successful in this business is online. Our businesses revolve around the internet, so it only makes sense that everything we need is accessible from the Internet right?

Find it and use it. If you cant find it, ask for it. If you dont get it, make up your own fucking way and do it anyway.