Convert2Media wishes each and everyone of our friends to have a safe Halloween weekend!
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Hello to everyone attending ad:tech New York and those considering (please join us in New York!) ad:tech New York is right around the corner, and you should be there.
ad:tech is an open forum that supports the exchange of ideas, experience, new best practices and emerging models. And it’s global in its scope, with 11 shows annually, spanning 7 countries.
You’ve still got over 21 days to buy your tickets. So why not pick up the phone now and get the best deal you can?
Don’t forget your absentee ballot and vote! Hot on the heels of last night’s presidential debate, please remember that ad:tech New York is held over election day this year, so be sure to secure your absentee ballot and vote ahead of time.Deadlines are near for many states, so don’t delay. To register to vote, secure your ballot and vote by mail, visit http://www.longdistancevoter.org.
See you there.
Steve Howe
Convert2Media
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Do you live in Central Florida?
Do you enjoy playing golf?
If you answered ‘YES’ to at least one of the above questions, we want you to come join our team. Our Affiliate Network is proud to be a sponsor at this years Lift Kids’ Hope! Charity Golf Scramble.
Please let me know as soon as possible so I can reserve a slot for you with one of our teams.
Lift Kids’ Hope! is still looking for both teams, individual golfers as well as sponsors for this years event.
Check out the event details below.
Lift Kids’ Hope! Charity Golf Scramble
Date: Saturday, October 11th, 2008
Time: 8:30am Shotgun Start
Cause: Charity event to raise awareness and charitable funds for The Get A Board Foundation, a non‐profit organization whose mission is to positively influence at‐risk youth through extreme sports, art and education.
Format: Best ball scramble with a shotgun start. All foursomes play as a team. Tournament is limited to first 100 entries/25 teams. If you cannot make up a foursome, we will be happy to pair up singles and twosomes.
Entry Fee: $75.00 per person/$300.00 per team. This includes golf tournament, cart, lunch and 1 raffle ticket per player.
Contests: Prizes will be awarded for long drive, longest putt holed and closest to the pin on select Par 3’s. Other contests include Putting Contest and Hole‐In One contests on Par 3’s.
Deadline: October 10th, 2008
Course: Stoneybrook West Golf Club
15501 Towne Commons Blvd.
Winter Garden, FL 34787
www.golfstoneybrookwest.com
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I know a lot of affiliates and bloggers out there alike love getting swag from the conferences and trade shows you attend each year. Heck, I myself am guilty here as well. What can I say, I love swag!
Let’s face it most t-shirts you get are purely promotional, usually something you would never wear in public unless it involved yard work or washing the car.
Well we put a lot of thought and time into getting these t-shirts designed and printed. We hope you like them! We will have a limited amount of shirts on us while in Miami June 2 – 5 for Ad:Tech. If you happen to bump into us, please introduce yourself, and cross your fingers that we still have your size 
If you will not be in Miami for Ad:Tech and would like a t-shirt, be sure to stay tuned as we will have likely have details on you can get your hands on one of the babies!
We would love to hear comments from you on what you think of the design…
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Ok, so Google will remove officially removed protection from advertisers bidding on brand-owners’ trademarks. However, you still will not be able to have these brand name terms visible in the AdText portion of the ad.
Are you prepared? Are your clients?
Are you going all out aggressively to bid against competitors trademarks?.
Are you going to start bidding against your own brand as protection?.
Perhaps a mixture?. Or are you going to wait and see what your competitors do?
So what does this mean for affiliate marketing? Well – I feel it’s pretty simple:
MERCHANTS SHOULD EMPLOY SEARCH AGENCIES TO PROTECT THEIR BRAND
So if affiliates bid on a brand and go via their own site, merchant’s can still stipulate that they don’t want that. But each merchant will have to do the calculations on their ROI between monitoring and responding to brand name “abuse”, hiring a search agency to conduct a review of the possibilities and implement a solution and just letting market forces dictate the way forward.
If there is going to be mass-scale brand name “abuse” then won’t this have an impact on the profitability of the channel for the merchant? Won’t this in-turn have the possible result of lowering commissions in certain circumstances?
But overall, I see the results as:
- More affiliates randomly bidding on brands without checking what the merchant wants;
- Merchants devoting more time to policing their brand;
- More merchants removing their heads from their rear-ends and invite other affiliates to compete;
- Google earning more;
- Some affiliates spending a couple of months to work out how best to monetize this opportunity while forgetting to work on their generic campaigns;
- More affiliates using PPC to bid on their content sites;
- If “all hell breaks loose” then commissions may be reduced by big brand merchants;
- The high life that agencies have (cough) been shattered – they’ll have to do some proper consultancy;
- Egotistical, maniac, hypocritical, established brand-name bidders shit themselves as hoards of affiliates start to say “it’s ok with Google now remove your closed bidding groups or we’ll just saturate the SERPS with adverts for your competitors”.
- People like me just plug away with SEO getting the brand traffic for free whilst the others fight it out;
For more information on Google’s Trademark Policy Change, please check out the official announcement.
