Recently the Analytics Blog announced some new features released for Google Analytics users. If you remember back in March of 2011, Google announced at the Google Analytics Conference in San Francisco that they were accepting users (a limited amount of users) for the new version of Google Analytics to be used and presented the (at the time – future version) new version of Analytics to everyone there. Included in these new features was Event Tracking.
Event Tracking is a method available in the
ga.jstracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. This is accomplished by attaching the method call to the particular UI element you want to track. When used this way, all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface. Additionally, pageview calculations are unaffected by user activity tracked using the Event Tracking method. Finally, Event Tracking employs an object-oriented model that you can use to collect and classify different types of interaction with your web page objects.
For all of you Lead Gen Arbitragers you can use Event Tracking in Google Analytics to track visitor actions that don’t correspond directly to pageviews. It’s perfect for tracking things like:
- Downloads of a PDF or other file
- Interaction with dynamic or AJAX sites
- Interaction with Adobe Flash objects, embedded videos, and other media
- Number of errors users get when attempting to checkout
- How long a video was watched on your site