Tracking Your Downloads With Google Analytics

Posted by: Steve under Advertisers, Affiliates


Recently the Analytics Blog announced some new features released for Google Analytics users. If you remember  back in March of 2011, Google announced at the Google Analytics Conference in San Francisco that they were accepting users (a limited amount of users) for the new version of Google Analytics to be used and presented the (at the time – future version) new version of Analytics to everyone there. Included in these new features was Event Tracking.

Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. This is accomplished by attaching the method call to the particular UI element you want to track. When used this way, all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface. Additionally, pageview calculations are unaffected by user activity tracked using the Event Tracking method. Finally, Event Tracking employs an object-oriented model that you can use to collect and classify different types of interaction with your web page objects.

For all of you Lead Gen Arbitragers you can use Event Tracking in Google Analytics to track visitor actions that don’t correspond directly to pageviews. It’s perfect  for tracking things like:

  • Downloads of a PDF or other file
  • Interaction with dynamic or AJAX sites
  • Interaction with Adobe Flash objects, embedded videos, and other media
  • Number of errors users get when attempting to checkout
  • How long a video was watched on your site
Events are defined using a set of Categories, Actions, Labels, and Values. Here’s how you might set up event tracking for tracking downloads of whitepapers and presentations.
Now how could this be useful to a lead gen arbitrager? Let’s say you were offering a free pdf download or even a video, you can track the number of downloads using event tracking. For example, we can use the category to designate the click was of type “download”. We can use the action to designate the download was a “whitepaper” and we can use the label to identify the actual whitepaper that was downloaded. You would simply match any event with the category of “download” and the action of “whitepaper”. Set the goal value as 20.
Event tracking is powerful because you can track values, along with the category, action, and label. If you a had video on your squeeze page or product sales page with a little JavaScript, you can track the time a user spends watching the video and send that number back to Google Analytics as an event value. Pretty nice!

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  • Satinder Singh

    Please tell me more about “value” field what is its meaning? what is meaning of 20 as used by you in this field


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