Convert2Media

All Posts During “July 2011”

Tracking Your Downloads With Google Analytics

Posted by: Steve under Advertisers, Affiliates

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Recently the Analytics Blog announced some new features released for Google Analytics users. If you remember  back in March of 2011, Google announced at the Google Analytics Conference in San Francisco that they were accepting users (a limited amount of users) for the new version of Google Analytics to be used and presented the (at the time – future version) new version of Analytics to everyone there. Included in these new features was Event Tracking.

Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. This is accomplished by attaching the method call to the particular UI element you want to track. When used this way, all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface. Additionally, pageview calculations are unaffected by user activity tracked using the Event Tracking method. Finally, Event Tracking employs an object-oriented model that you can use to collect and classify different types of interaction with your web page objects.

For all of you Lead Gen Arbitragers you can use Event Tracking in Google Analytics to track visitor actions that don’t correspond directly to pageviews. It’s perfect  for tracking things like:

  • Downloads of a PDF or other file
  • Interaction with dynamic or AJAX sites
  • Interaction with Adobe Flash objects, embedded videos, and other media
  • Number of errors users get when attempting to checkout
  • How long a video was watched on your site
Events are defined using a set of Categories, Actions, Labels, and Values. Here’s how you might set up event tracking for tracking downloads of whitepapers and presentations.
Now how could this be useful to a lead gen arbitrager? Let’s say you were offering a free pdf download or even a video, you can track the number of downloads using event tracking. For example, we can use the category to designate the click was of type “download”. We can use the action to designate the download was a “whitepaper” and we can use the label to identify the actual whitepaper that was downloaded. You would simply match any event with the category of “download” and the action of “whitepaper”. Set the goal value as 20.
Event tracking is powerful because you can track values, along with the category, action, and label. If you a had video on your squeeze page or product sales page with a little JavaScript, you can track the time a user spends watching the video and send that number back to Google Analytics as an event value. Pretty nice!

3 Tips To Mobilize Your Email Content

Posted by: Steve under Affiliates, Media Advertising

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Are you aware that approximately 1 in 6 emails are opened with a mobile device and smartphone  users are spending approximately 40% of their time checking their email online? Almost all smartphone users are creeping to nearly spending HALF their time online checking their email!

If you are not mobilizing your email content, you are missing out on subscribers, customers and ultimately a huge market that  close-minded marketers probably have not caught on to yet and have fully understood the marketing effects that can take place just by making your email content mobile friendly.

Here are 3 quick tips to help you do just that.

1. Create Content That Forces Action – Your email content should serve as a general channel to direct subscribers and content “lookers” to your website  and/or landing page. By creating actionable content you will need to minaturize it so that it displays properly. Start by limiting your subject lines to 60 characters or less. Then, make sure the actual weight of your email is 20kb or less.

2. Fingers Rule, Don’t Forget! – Remember that when people are viewing email on a mobile device to develop images and buttons so that fingers can easily click on them. With smartphones  there is no mouse or cursor to “grab” text so if you want results, make your call to actions and buy now buttons easily clickable.

Tip 1: your message should be no wider than 640 px. The average width of a smartphone screen is 320 px, max 480 px

Tip 2: Icons should be at least 29 px by 44 px and recommended font size for  headings is 30 points

3. Use a logo and go easy on the HTML -  Don’t make your email content image heavy because  remember, phones will have to download the HTML content to display properly. Your branded logo and a plain text version is more than enough along with your compelling email copy to force actions from subscribers.

Tip: The “lite” version of your content should be hosted on a server and linked to your newsletter as the “mobile version”. This will save people the time, data transfer hassles, and pissed off short tempers of having large  image downloads.

All Your Trendz Belong To Trends Buzz

Posted by: Steve under Convert2Media News

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I love little handy tools and sites that aggregate a bunch of data, it keeps me from opening a bunch of tabs/windows or scanning hundreds of headlines in my Feed Reader. Trends Buzz is one I’ve been looking at lately for the latest trends across quite a few sources.

I really like the fact that Trends Buzz allows me to add the entire site feed to my Reader but they have a couple of other nifty little headlines you can add feeds for as well ->:

Catching Fire – Most searched words in this exact moment.

Hot Buzz Today – Overall most searched words today.

With Trends Buzz you can an all-in-one data aggregator that pulls the top trending keywords/topics/buzz across :

  • Google Hot Trends
  • Yahoo Buzz Movers
  • Twitter  Trending Topics
  • Alexa Hot Topics
  • Wikipedia  Trends
  • BlogPulse Keywords
  • Yahoo Buzz
  • Search.com
  • Wordtracker Top Keywords

Check out the Trends Buzz site and be sure to bookmark it. For all you publishers who like to monetize the trends  and hot news, this is a really cool resource to have bookmarked for a quick reference across alot of the top trends/topic sites out there.

One Really Cool Networking Tip For ASE

Posted by: Steve under Convert2Media News

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As Affiliate Summit East approaches in August this year, I found myself looking for another option to network with the variety of people at Industry Events. The fact of the matter is that even though I will be exhibiting with Convert2Media to of course showcase our company, I am also involved in other businesses online, and I network daily via Facebook, Twitter, LinkedIn and Google. I want to find a way to be able to segment the contacts I make at Industry Events right on the spot, that gets a little complicated when you are passing business cards back and forth. What I end up is a pile of cards that I inevitably have to sort through after each show. It’s a bit of a drag.

So I began using Mailchimp’s Chimpadeedoo for ipad and I have to say, it seems like it’s going to save me a lot of time. In case you haven’t heard of it, Chimpadeedoo makes it easy to collect email addresses from your iPad and import them into MailChimp. So far, I’ve sat down with it and created 5 lists. It’s a simple download from the iTunes store that collects addresses offline. Even when you’re not online, Chimpadeedoo collects email addresses and stores them locally on your iPad. Next time you connect, Chimpadeedoo automatically pushes the addresses to your MailChimp list.

I quickly setup 5 lists last night -> Social, Traffic Sources, Advertisers, Affiliates, General Contacts. With the new options available rolled out by Mailchimp I can also add custom fields, so no more not answering your damn phones! Now, I’m going to get your email, phone #’s, and social contacts. :-)

Here’s some new features rolled out:

  • New layouts
  • Custom logo option
  • Choose colors for list description and buttons
  • Support for multiple fields
  • Support for hidden fields with default values
  • Support for ordering fields
  • Double opt–in option
  • Export failed subscribes
  • Make offline subscriptions to multiple lists
  • Take a background photo with iPad camera (iPad 2 only)
  • Connect to MailChimp via API QR code (iPad 2 only)

So essentially, I could make some pretty cool contact tools out of this. Let me explain:

  1. Newsletters from C2M
  2. Newsletters from my other blog
  3. Signup forms for the 5 lists I already created

Think of the possibilities! Here’s another couple of options you can do. A custom logo is a must!

  • Customize Chimpadeedoo with your own logo and list description.
  • Curate your subscribers’ experience by sending a welcome email and choosing whether you want to require double opt-in.
  • Choose which form fields you want to display. You can even add a default value to a hidden field, so later you can segment your list by subscribers who signed up at specific events or locations.

Mailchimp also has the option for iphone however, I dont like the idea of people using my phone to signup for future contact, (it could ring, emails going off, texts coming in, smaller keypad) but with the ipad, I have the ability to take quick photos, record videos, and now manage contacts by real-time segmentation. I am ready to go to ASE and get this rolling out to see how much more organized I will be with this. Here’s a snapshot of choosing fields: