New, increased rates on Shaiya! Hit me up or ask your AM for a bump.
SHAIYA – INTERNATIONAL is now accepting traffic from the following countries: Sweden, Finland, Norway, Denmark, Netherland, New Zealand, Australia, UK, Belgium, Switzerland, Italy, Iceland, and Ireland.
In a time before time, when the world was only in darkness, a Goddess came from another dimension named Etaine, with a mission to create the world of Shaiya in harmony and prosperity. Blah, blah, blah. So if you’re like me, you don’t really give two shits about the story that is Shaiya, a free-to-play fantasy MMORPG. You just want to know if it converts and where to run it, right? So here’s the skinny. Read on for tips on how to make this one work and make some coin in the process.
Shaiya converts and it converts very well IF targeting the right demographics (as with most any game). So where do you start? Well first, it’s good to know when you’ll be paid on a lead which on both Shaiya campaigns we’ve got, payout occurs after a successful new user registration on page two, prior to the download. So essentially, the flow is very similar to that of a single opt in browser game and you get paid whether the user ever downloads and plays or not. Our advertiser is mainly interested in the data and so they’re paying out on the registration – 3 fields, DOB and a captcha confirmation. Pretty simple. Here’s a Preview of the Registration Page.
Next, let’s find our target demo shall we. I typically use Quantcast to get started and dig down from there. So go over to quantcast.com and type in shaiya.aeriagames.com or check out the screenshot here.
So the core demos are Males 13-17 and a close second are Males 18-34. However, Aeria’s ideal demographics are males 18-35, so focus on this demo and you’ll like find more conversions and better quality at the end of the day. You can target females as well in the same age bracket but the bulk of interest is from the male demo. You should also notice that there’s a big pull from the Asian scene and the majority of visitors aren’t educated (no college, low income), which I’m not overly concerned with to be honest.
Aside from demographic stats make sure to check out what the audience also likes on the right column. The ‘Affinity’ rating is what’s important here. Apparently, The Cartoon Network is pretty popular but in this case I’d rather scour the web for similar games, sites and portals that are consistent with Asian Gamers and/or with interest in fantasy MMORPG games and similarly related topics such as anime, fantasy, role playing, cartoons, etc.
You can promote this offer on the content network, display and contextual cpv/ppv networks. No Social or Facebook Display traffic allowed on this but if you’re a gaming pub and know how to target specific demographics (other than age targeting) hit me up and we can discuss running a small test. CPMStar and Ad4Game could be good sources and offer plenty of inventory for this niche and if you’re taking the cpv/ppv route, here’s a few domains to pop off…
gameborder.com/genre/Fantasy Online Role-Playing/
Ugh…I could go on for days with this but hopefully you get the picture here and can take this and hit the ground running. If you have any questions or need any help to get Shaiya campaigns setup shoot me an email or holler at your AM. We’ve got the following two campaigns for Shaiya…
If you’re not a big fan of Shaiya, check out these games which are sure fire winners…
EVONY – YOUR RULE WARRIOR (EA1) – US, IQ, NO, AU
FIESTA – US, AU, CA, NZ, BE, NL, SG
FLYFF TWILIGHT OF DARKNESS – US, INTL
KINGDOMS OF CAMELOT – FB APP – US, CA, UK, AUS, IE
RAPPELZ – US, CA, AU, NZ
If MMO games aren’t your thang, we’ve got some great casual games right now for browser and download. Got questions? Shoot me an email or get with your AM. Have a great weekend guys and gals and make sure to capitalize on some of that weekend gaming traffic that’s floating out there in the ether!
PS – For all those who read through my entire rant here and are interested in testing Shaiya, I’ve got a little reward nugget for ya! Click Here to download Search Analytics from Compete.com on Shaiya.