Not a day goes by that a publisher hits me up regarding Email Submits and Zip submits. “Ruck, how can I scale this?”, “How can I get traffic to this”? As old as it gets, I never miss an opportunity to razzle dazzle a newbie or prove someone wrong. Ok so, there’s a ton of information that could follow here but honestly, I’m going to do one example here and if it doesnt teach you how to open your mind and be more creative, then I guess submits arent your cup of tea. However, I challenge you to clear your mind, pay close attention and read this more than once if that’s what it takes because from owning a network and working with affiliates all day, I can tell you for every 1 affiliate who cant make this work, there is going to be hundreds if not thousands that do.
Here we go:
The offer I’m going to use from C2M is a zip submit - 3021 $250 Grocery Gift Card – Preview.
First off, I need you to CLOSELY look at this offer…
Why? Because the first targeting tip is right in your face…
You see chips Ahoy, Tropicana, cheerios, Coca Cola?
Ok, but hold up here because I want you to be able to scale big, and targeting those without REALLY thinking is going to cause you to miss out on a lot of traffic. What are those products exactly? Cookies, Orange Juice, Cereal, Soda Pop.
Ok now we are on the right track!
- Ruck: What’s in a grocery store?
- You: Groceries Ruck
- Ruck: Yea but specifics newb
- You: what like milk, bread, vegetables?
- Ruck: DING DING!
How about this. Develop a keyword list of stuff you can think of in a grocery store. Say bread, milk, cheese, soda pop. Wait, people search for this stuff?
According to Google here is approx. Global Monthly searches:
- bread – 16,600,00
- Milk – 20,400,000
- Cheese – 20,400,000
- soda pop – 201,000
Jeez, right there is more than enough volume to get that tickle in your groin but let’s get deeper into this. Harder, Smarter, Faster. That’s how you win this game. Let’s take a look at the keyword “bread” because there is an absolute ton of types of bread out there and guess what? More volume yay!
- pumpkin bread – 201,000
- sourdough bread – 110,000
- wheat bread – 368,000
- banana bread – 1,000,000
Holy crap! That’s just a few too. Think about milk, soda pop, cereal. The list goes on. There are many “TYPES” of groceries. So to recap, target grocery keywords, then target “types of groceries”. Check.
Now we have brand names. Let’s look at Cereal, off the top of my head I think of “kellogs”, “raisin bran” “fruity pebbles” (My favorite FYI), “special K”. There are so many brand names of cereal it’s unreal. Same with milk, bread, soda pop. Do you see what I am getting at here? People searching for there everyday + Grocery Gift Card = New Lambo next month.
Now we have 3 targets here:
- Grocery Words
- Grocery Word Types
- Grocery Word Brand Names
Start all over, search the big 3 search engines and scrape every url from the first two result pages. Scrape the results for grocery words, grocery word types, grocery word brands, and then when you’re done with that, scrape all those newb ass competitors who think they know what they are doing and take that traffic too. If that doesnt keep you busy next year in scaling and developing a large marketing strategy for such a simple offer, I honestly am worried about you.
Read it over an over again, think of what’s in a grocery store. Specific products, break product into specific types, break products and specific types into brand names. I bet we circle back next year at this time and you dont even scratch the surface of the available traffic for such an easy offer. Which amazes me when I hear someone “balling” with such an offer at a few hundred leads a day.