Later on this week, Google will now be introducing AND enforcing their new URL adjustments for Adwords Advertisers. In an attempt to break Adwords Advertising Subdomain “spammers” (apologies for this word, this is what most of whom are using these tricks are being referred to as) will have another crackdown brought upon them. Originally designed, implemented and now being publicly addressed to reflect “sites who sit on shared or hosted domains” the new adjustments will now be enforced to make sure advertisers are sending their “clickers” too “100% CORRECT DESTINATION AND DISPLAY URLS“.

Here’s an example:

Destination:

http://thiswouldbesomeaffiliatesite.com

Display:

http://mycoolsubdomain.thiswouldbesomeaffiliatesite.com

In that example, it will now be enforced that you cannot use that. Subdomains being used as “redirects” are no longer allowed and will now be enforced. So far from Adwords, they are saying that ads will be disapproved but I would suggest if you have campaigns setup this way with this type of url structure to go in their and quickly change it up. Adwords has been on a banning spree and why give them another reason?

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I caught this story on MSN Money and wanted to share a few thoughts on it. For awhile now, anyone familiar with AOL in the Performance Marketing Space has known that something like this was coming. From all of the reps I’ve personally talked to over the last year, it seems it was inevitable. AOL has been wanting and expecting to cut 2,300 workers from its staff but as reported, only 1,100 volunteered to be bought out.

With only 1,100 accepting buyouts, AOL now looks to cut another 1,200 to reach it’s goal. The cuts are supposed to start tomorrow.

Pretty crazy at a time like this that a company of AOL’s size is now slimming it’s numbers to less than a quarter of its workers  of 2004. Currently with a cut of 2,300 AOL will trim nearly a third of its entire workforce.

RUCK’s TIP - Get rid of your crappy, outsourced work-force who cant speak English. I hate to sound biased but one of the major complaints of AOL has ALWAYS been the majority of English speaking consumers/customers trying to speak to someone who doesnt understand you.

Continue reading " Struggling AOL To Lay Off 1,200 Workers "

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