The other day I saw over a dozen blogs reporting that the FTC would be fining a possible $11,000 per violation of their new endorsement and testimonial rules which was targeted towards bloggers. Some say affiliates as well, but yet again, that is matter of opinion which I doubt any marketer online has solid proof of. When I saw these posts I cleaned up my google reader REALLY quick. Posts like that from a marketer may seem harmless, but to someone who has actually dealt with the FTC on certain issues found myself laughing when I read this at the sheer speculation set forth by marketers. I already knew there was more to the story than that and generally when the FTC publishes it’s used as a scare tactic with important information missing or being misread.
Anyway, to squash all this bullshit, here you go -> $11,000 Blogger Fine Not True
Thanks go to Linda from 5 Star Affiliate Blog because when she blogs she doesnt just put it out there without following through with the entire story. You can read her full post here.
4 Comments Received
October 9th, 2009 @7:51 am
Thanks for spreading the news Ruck and thanks for the kind words!
Linda Buquet
October 9th, 2009 @10:07 am
I’m just trying to kill my competition, can you blame me? HAHA
J/k - Thanks for the update, will post a link to this.
October 9th, 2009 @10:14 am
You’re an exception. I love you Jon.
October 9th, 2009 @11:36 am
Despite having approximately two consistent readers and my sites primary purpose being to ensure that I always get free affiliate conference press pass credentials, I still do fact checking. Unless you talk out of your ass and just post something about a headline you’ve read, it’s honestly not THAT difficult. Fact checking should go hand-in-hand with the small amount of research you should be doing to gather enough info on the very topic that you’re talking about. Unfortunately, you’re all too right Ruck (per the usual) and fact checking is a problem that even major media websites have problems with. Some people are just plain lazy or naively think that everything on the Internet must be true and is not riddled with personal opinion and bias.
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