This post really gets me going. A little over a year ago, Convert2Media was started. A little over a year ago, this publisher began his Marketing and Advertising Career online. Through the months going forward from the start, this publisher and I met and he began publishing with C2M. From the start I saw strong characteristics of a hungry publisher. When you have been doing it as long as I have and then turn around and manage a few hundred businesses online for people, you pick up REALLY quick who’s serious and who’s not. As agreed, I have permission from the publisher to write the following post but I am going to leave his name and specifics out for privacy reasons.

First off, this publisher achieved $1,128,000.00+ change in the month of June. An incredible feat by any means but what is truly remarkeable is that he’s only 21 years old and been in the business for a little over a year. I’ve had the pleasure of working with this publisher VERY closely over the course of his work with C2M and I would like to share some tips and characteristics about this publisher for the people who are looking to reach a level such as this.

I would first like to start out by sharing some of the things he DOESNT do:

1. He doesnt bitch or complain. He understands how I run C2M and he trusts that I am going to get with him on any problems he may face. Much like I treat every publisher in the event of something happening.
2. He doesnt post or read shit on forums. Seriously, this is THE #1 downfall or thing that kills productivity. The amount of disinformation on the net is ridiculous. I’ve coached, managed, moderated and spent more time than most in forums and even my communities to know that 99% of the people talking, are full of shit. He knows this too. The amount he earned alone, reflects that. When you are earning a million dollars a month as a publisher, there is not a whole hell of lot of people talking in forums that you can trust to take advice from. It doesnt make sense at that level to take advice from a 1K a day earner. (Nothing wrong with that number BTW, you get the point).
3. He doesnt concentrate on trying shit that is not advised. Seriously, after talking with him tonight, over 90% of his income was with a SINGLE offer. He doesnt spend time jerking around testing. He utilizes his resources wisely. ( Such as C2M advice, his traffic reps, his intuition).

Some of the things he does do:

1. He concentrates heavily on optimization. I dont think a single day has gone by in the last couple of weeks where he hasnt made a change to his campaign. He’s always concentrating on a higher ROI whether it being changing ads up, landing page critique or how to get more out of his traffic sources.
2. He listens. Period. Enough Said. He asks a question, I tell him. He takes ideas and suggestions and he tries them out. We’ve switched offers multiple times in his vertical and he is never afraid to give something I recommend a shot. This takes a lot of faith because I have shot him duds, and I have shot him winners. In the end he understands and trusts that I am trying to reach the same goal he is.
3. He has his cashflow in order. This is something that very many dont really get. I’m not going to go into his spend amounts but he has taken upon himself to better himself in terms of credit and keeping the cashflow going. This even means coming to me for early payouts or getting him money whenever he needs it.  A lot of publishers are afraid to ask for that but you ABSOLUTELY must. If I know you are making an effort I damn sure will be more flexible. If you are screwing around then I’m the type of guy that isnt going to take you seriously. Sounds harsh right? It is.
4. His work ethic is tremendous. This goes in hand with traffic, cashflow and optimization. He’s a robot that doesnt stop. I dont know exactly what his goal is, but I’m pretty damn sure he hit one of them this last month. Constant moving and building your business is what it takes. At 21 and producing those kinds of numbers, I’m honestly VERY surprised he still sits there and talks to me at 2 am and often beats me in the morning getting on AIM.
5. He understands the Industry. He knows that this could all end at any time. Affiliate Marketing can be a crap shoot especially with FTC Regulations, Search Engine slaps, offer instability. He knows that he has to move as fast and smart as possible to make every dime he can, while he can.

You know, after adding up the numbers and talking with him tonight about this post, we both had a little reflection. For me, I remember when C2M started. We were the 300+ Direct Track network to start up and I took a lot of shit from many who said we wouldnt be anything. I know in this industry that I dont have to be the best to make a ton of money and I really dont care. C2M exists because of it’s publishers. Publishers who have stuck by us thru the thick and thin like this publisher. Knowing you had a small hand and getting the priviledge to work with someone of his marketing caliber is simply amazing. I thank you for sticking with us thru it all. I only hope we can continue doing what we do and helping even more publishers reach their goals as well. Hopefully with the upcoming video broadcasts I will be providing, we will get to have more monthly millionaires very soon.

People are starting to realize more and more what we are about.  I would also like to thank Andrew Wee because I know he understands FULLY what we are about. To all the pubs who work with us, we appreciate you more than you know.

C2M loves you all. - Ruck