I talk to Search Marketers all day long. Now just a little bit but alot. As a matter of fact, 90% of the publishers and friends I speak to are or have at some point been into Search Marketing. The other 10% would be my family who have zero idea what the hell a search engine is. You would think I could distinguish between the two percentiles into actually enjoying the conversations I get to have with Search Marketers. Unfortunately that is not the case. I love you all, but sometimes I feel like I am talking to a robot. Loosen the hinges and grease the wheels because the following could be a MAJOR tip to you PPC Marketers.

I want to play a game.

When I say the word “acai berry” what comes to your mind? Other than ppc.bz of course.

• lose weight
• weight loss
• oprah
• rachel ray

This is because the offer has already jumped into your head and you’ve already started thinking about promoting it. While this is not a mistake, you are doing the exact same thing most of the other marketers are doing. It’s human nature to come up with the easiest scenario possible. In this case, relating heavily searched keywords because at the back of your mind you are already figuring this equation:

Lots of traffic + lots of clicks on my ads HOPEFULLY = A lot of money

This equation sounds awesome. Dang, it’s time to get to cracking on keyword research.

Holy Shit.

Look at that competition. Oprah is gonna be pissed that I bid on her and the offer right there says not to do that either. Damn. It sounded good to begin with right?

Let’s fast forward…

What follows next may or may not make you rich but I can almost bet you are going to tap into some nuggets here. “Acai Berry”…OK STOP RIGHT THERE. Dont be generating any keywords in your mind. Dont you dare start figuring that damn equation. Just stop. Hear me out.

You have the offer good. Put yourself into a position as if you were talking to someone and try preselling the offer. What would you say? Would you just garbble some shit like:

Weight loss oprah lose weight rachel ray

Is that even english?

Who in the world is going to understand that crap. Instead dont even think about keywords. Say you are a door to door salesman/woman and you aint gettin paid diddly until you get rid of this acai berry bottle. What or how would you speak? Would you say something like:

Weight loss oprah lose weight rachel ray. Would you like a free bottle?

Nobody in there right mind is going to understand you because your stuff does not make sense. Try a REAL, passive conversation and note the keyword phrases in bold here:

For people who cant lose weight, find it hard to stop eating or just generally dont like to exercise, this dietary supplement has provided outstanding fat loss effects and helped millions around the world not feel hungry which has helped them slim down in size.

This post ends here. For you search marketers, those links in the above paragraph are hyperlinked for a reason. Just because it looks like ass in a keyword tool, doesn’t mean it dont get searched. You want in the weightloss industry where billions of dollars are generated in revenues each year but too afraid to go into this niche because you think it’s too competitive? You may not get a ton of volume but guess what. How much volume do you have to get to actually make some money in one of the most competitive multi-billion dollar industries?

Aussies, Europeans, Canadians and everyone else does the same thing. This doesn’t just apply to the US.

Visit the links. Make it rain. I can already tell NONE of you I know are even doing that. Peace.