This is for all you government grant publishers. In case you dont know, government grants are an extremely lucrative niche. Ruck knows because he’s been involved with the market for almost two years now. He also knows about the multi million dollar payrolls to networks and affiliates from two of the largest grant advertisers online because he had the pleasure of drinking a beer with both of them at Ad-Tech NYC earlier this month. When beer is being consumed, things tend to get spoken about that normally you cannot get out of people otherwise. 
With that said, I would like to throw this out there for all the grant publishers. Whether you are promoting in this niche or not, you know who to come to should you decide you would like to do better. Hopefully with the information about to follow, you make a ba-jillion dollars.
First off, in the government grants niche I know for a fact that the education of 99% of the PPC affiliates out there is lacking in imagination. Yes, review style pages work, there is no question about that. Do you know some of the top grossing grant affiliates are squashing over a million dollars a month? How close have you gotten to that with your review page? Here is a breakdown on how to strategically attack multiple demographics and ultimately increasing your conversions.
Review pages generally cover a large set of demographics. Basically you take all the keywords you can summon and toss them into your review page. Sure this is going to work but profitably and for how long? My friends there is an entire world of traffic out there you never even knew about and ALL of them are looking for something different. Let me show you who they are and how best to construct your landing pages so that when they read them, they get that tingly feeling in their pants to the point of where $1.95 for that grant cd feels like something they MUST have.
Rule #1 – There are a ton of demographics within Government Grants
I believe you can see this here:
- government grants
- personal government grants
- canadian government grants
- education grants
- minority grants
- business grants
- womens grants
What we have here peeps is a diversified portfolio of people all searching for the same thing but a different thing at the same time. Funneling all of these people into your review page is child’s play. No, no, no. Your a strategic marketing 5 star general that destroys anything in your way. Simple thinking and no imagination into funneling ALL of these types of people into 1 landing page is severely hampering your ability to completely dominate this niche.
Construct a landing page for each set of those demographics and tailor it with text SPECIFIC to those types of people. Everyone promotes the “dont get scammed on gov grants” type of sites and I am not saying it aint profitable. It is. However you are doing yourself a huge disservice and probably not even tapping into the potential of this niche.
Rule #2 – Reviews against scams work, but dare to be different
When you look at government grant PPC listings you usually see a plethora of “dont get scammed” and “we reviewed 50 sites” type of listings. Let them guys go. Those guys lack the imagination to want to completely destroy in this niche. Dare to be different for drastic results. Instead of going the route everyone else is going, why dont you tell the story of how that special someone got that business grant to start a home business? Stories sell. Use your imagination to construct your landing pages according to the demographics coming in. Appealing to all, while it may be profitable yields a ton of untargetted traffic. By analyzing the various demographics on a page by page basis, you will get a much better understanding of what each segment of the people who are looking for government grants want.
Rule #3 – What to expect, what you did, and your results
Far too often I see PPC’ers not even talking about what it is they are promoting. No, they are concerned only with the sale. This is a huge mistake when it comes to the bizopp market. Understand that these people are wanting to know exactly what comes with a grant cd. If you dont know yourself then you suck. You should always know what is exactly entitled on the backend of your offers so that you can tailor your landing pages to include as much information as possible for people to read. Here’s a simple scenario:
People on google are information junkies. If your bounce rate is high then chances are that your story sucks or you are not providing enough information for them to peddle that $1.95 on a government grant cd. Keep an eye on your bounce rates and keep tweaking your landing pages. I bet if you watch this day in and day out and keep tweaking you will get dramatic results within about a week on how to retain visitors longer on your landing pages.
You know who to get at if your interested in starting this niche or looking to grow larger.
Peace,
R
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Good stuff Ruck
Good stuff Ruck.
Good stuff Ruck. Oh wait, I want to be unique.
Awesome post! (as usual)
Ah, the bounce rate. I’m just figuring out a thing or two about the good old B.R. myself.
Cool,
I will talk about Bounce Rate a bit more early morning
Great post as usual
Really looking forward to the post about B.R. It’s something I’ve been having trouble with myself.