Do you know what the most crucial element of your landing page is? It’s not oprah images (although these help…J/K) or the CBS and Fox images or even the bajillion testimonials you have littered throughout it. The single most crucial element is getting people to believe and clicking over to convert on your offer. We are NOT actually talking about conversions here people. If we were talking about conversions, we would be discussing the merchants themselves. We are talking about you, your mission and ultimately whether you suck at copywriting or not.
Bounce Rate. Plain and simple. If you know your bounce rate and understand it, the rest comes easy.
Personally, it’s as simple as Google Analytics. If you’re scared of Google somehow stealing this data or rising your bids up because they know you are making money, then I suggest you seek alternatives. For simple purposes, Google Analytics is going to tell you straight up whether you have what it takes for people to click over.
First off, what is bounce rate?
In lame man’s terms it’s the percentage of people who leave your page. Bounce rate is not the end all, be all of how well your landing page does but it is a damn good source of information that tells you where you are wasting money.
Second, I only care about converting and making money so why do I care about bounce rate?
Of course conversions are important. You’re only successful of you get people to convert. However, bounce rate is a highly underused but very important metric you can use to increase your return on investment. If you thought that $400 a day net profit campaign was awesome, wait until you cut out the keywords that people are coming into your landing page and leaving on within 20 seconds.
Aha!
Yahtzee! I get it now. Your not talking about MAKING money, your talking about INCREASING it.
Here’s a simple scenario with keywords:
- weight loss
- lose weight
- lost weight
3 closely related keywords right? However, let’s not forget that EVERY keywords has it’s own story and people looking for all kinds of things when they type it in. In case you forgot, you should refresh yourself.
Looking into your Google Analytics account you find that weight loss has a 14% bounce rate vs lose weight at 27% and lost weight at 67%. Now along with bounce rate we need to gauge average time on site as well. Say that for a 14% rate on weight loss we had an average time of 4 mins 22 secs vs a 27% rate with lose weight who’s average time on site was 3 mins 17 secs and of course a 67% bounce rate on lost weight with people leaving the page 43 seconds after landing on.
A pattern emerges here that you need to watch closely. Just because they are leaving so quickly on the lost weight you still need to checking your CONVERTING keywords. Far too many times I’ve seen affiliates take this information and head to the butcher’s shop to destroy their campaigns. Ruck, you told me that those were shitty keywords LEADING people into my page. Yea it sure seems like it, but did you check your CONVERTING keywords? Hell, it may have only took those people 43 seconds on your site to say, “shit, I’m sold, where do I sign”.
If however you have a 67% bounce rate on 43 secs elapsed time on your site with no conversions, that my friends is a damn good sign that the keyword is costing you money.
BOUNCE RATE IS NOT A 100% ACCURATE METRIC TO EVALUATE CONVERSIONS.
Bounce rate IS however an excellent tool that will help you PREDICT conversion rates. Let’s face it, we need all the help we can get too. 
Hopefully this sheds a bit of light on bounce rate and how to use it. I would like to follow up tomorrow with some very useful information for you SEO’s out there who like to use blogs and real content packed sites for paid traffic. Bounce rate is an invaluable tool and I want to show you an excellent time saver in only constructing money making pages vs pages of content in general.
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This is for all you government grant publishers. In case you dont know, government grants are an extremely lucrative niche. Ruck knows because he’s been involved with the market for almost two years now. He also knows about the multi million dollar payrolls to networks and affiliates from two of the largest grant advertisers online because he had the pleasure of drinking a beer with both of them at Ad-Tech NYC earlier this month. When beer is being consumed, things tend to get spoken about that normally you cannot get out of people otherwise.
With that said, I would like to throw this out there for all the grant publishers. Whether you are promoting in this niche or not, you know who to come to should you decide you would like to do better. Hopefully with the information about to follow, you make a ba-jillion dollars.
First off, in the government grants niche I know for a fact that the education of 99% of the PPC affiliates out there is lacking in imagination. Yes, review style pages work, there is no question about that. Do you know some of the top grossing grant affiliates are squashing over a million dollars a month? How close have you gotten to that with your review page? Here is a breakdown on how to strategically attack multiple demographics and ultimately increasing your conversions.
Review pages generally cover a large set of demographics. Basically you take all the keywords you can summon and toss them into your review page. Sure this is going to work but profitably and for how long? My friends there is an entire world of traffic out there you never even knew about and ALL of them are looking for something different. Let me show you who they are and how best to construct your landing pages so that when they read them, they get that tingly feeling in their pants to the point of where $1.95 for that grant cd feels like something they MUST have.
Rule #1 – There are a ton of demographics within Government Grants
I believe you can see this here:
- government grants
- personal government grants
- canadian government grants
- education grants
- minority grants
- business grants
- womens grants
What we have here peeps is a diversified portfolio of people all searching for the same thing but a different thing at the same time. Funneling all of these people into your review page is child’s play. No, no, no. Your a strategic marketing 5 star general that destroys anything in your way. Simple thinking and no imagination into funneling ALL of these types of people into 1 landing page is severely hampering your ability to completely dominate this niche.
Construct a landing page for each set of those demographics and tailor it with text SPECIFIC to those types of people. Everyone promotes the “dont get scammed on gov grants” type of sites and I am not saying it aint profitable. It is. However you are doing yourself a huge disservice and probably not even tapping into the potential of this niche.
Rule #2 – Reviews against scams work, but dare to be different
When you look at government grant PPC listings you usually see a plethora of “dont get scammed” and “we reviewed 50 sites” type of listings. Let them guys go. Those guys lack the imagination to want to completely destroy in this niche. Dare to be different for drastic results. Instead of going the route everyone else is going, why dont you tell the story of how that special someone got that business grant to start a home business? Stories sell. Use your imagination to construct your landing pages according to the demographics coming in. Appealing to all, while it may be profitable yields a ton of untargetted traffic. By analyzing the various demographics on a page by page basis, you will get a much better understanding of what each segment of the people who are looking for government grants want.
Rule #3 – What to expect, what you did, and your results
Far too often I see PPC’ers not even talking about what it is they are promoting. No, they are concerned only with the sale. This is a huge mistake when it comes to the bizopp market. Understand that these people are wanting to know exactly what comes with a grant cd. If you dont know yourself then you suck. You should always know what is exactly entitled on the backend of your offers so that you can tailor your landing pages to include as much information as possible for people to read. Here’s a simple scenario:
People on google are information junkies. If your bounce rate is high then chances are that your story sucks or you are not providing enough information for them to peddle that $1.95 on a government grant cd. Keep an eye on your bounce rates and keep tweaking your landing pages. I bet if you watch this day in and day out and keep tweaking you will get dramatic results within about a week on how to retain visitors longer on your landing pages.
You know who to get at if your interested in starting this niche or looking to grow larger.
Peace,
R
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- 20
- Nov
- 2008
Acai Craze – Break Into Weightloss Without Breaking The Bank
Posted by: Ruck under Affiliates
If your sitting on the bench thinking the Acai craze has passed you by, you are sorely mistaken. I will tell you right now that Acai Pure Dark on C2M is starting to take off. Currently there is no cap on this offer. I also just brought in Natural Acai Berry Cleanse. This is a hot offer that you can see here. Yes Oprah is on that page, which should make this a killer. This is an offer that at currently I can start 2 payments a month on.
With that being said I had an interesting conversation with a fellow Affiliate Manager from another well-known network yesterday. This manager is a participant in WickedFire and caught one of my posts that led him to contacting me. We talked about quite a few things but it is one thing that included Acai that I told him about that made him view PPC and weight loss a bit differently. I feel I should share it now after the many publishers who keep asking if the Acai train has passed them by.
First and foremost, the weight loss industry will never die. In fact, it will only grow larger.
With that being said I would like to throw out a personal approach for attacking ppc. This works anywhere I would imagine but mainly in PPC you have publishers concerned about pricing and click costs so hopefully I can shed a little bit of light here and help you develop a different type of thought process that will allow you to attack many areas of weight loss, while staying out of the areas that are going to break your bank.
Weightloss + Anatomy Identification = Massive Profits and Less Competition
What am I talking about here? Instead of attacking weight loss head-on which is a HUGE niche in itself and one that is just too large for ANY one man army marketer to handle. Seriously, if god gave you 40 hours in a day to work on your campaign, you could not even THINK of putting a dent in all the traffic available in the weight loss industry. You dont have to though to make some hefty coin. If the weight loss industry in whole seems too competitive or costly for you, here is a suggestion.
Look at the human body. It is made up of many parts. People in general want to lose weight right? Of course they do but put your mind to work on the people who want to lose weight on a specific part of their body. BOOYAH. There are a ton of niches, keywords and traffic available just on specific parts of the body.
- Large calves
- Flabby Underarms
- Fat stomach
The list goes on and on. Separate yourself a bit and dare to be different. Construct your landing pages to tell that story about how you lost the flab off your calves. Everyone and their brother tells the weight loss story of how they lost so much weight in so many months. You can do the same but you can narrow it down and get really creative with just a specific body part.
Specific Anatomy + Specific Landing page + recommended weight loss product = Differentiation
Give a go and let me know how it works for you. I already know it works for others because it’s just one of the few things I have helped publishers get the ball rolling with their campaigns.
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A question for anyone that reads this blog. Do you take your business seriously? If so, how serious? The type of publishers coming into C2M lately seems to be on a more positive track than the previous months of our startup. One of the things I have always encouraged publishers to do is simply go to events. Listen, I was marketing and toying about online for 3 years before I went to my first event. That first event (while it was pretty shitty) completely changed me. It opened my eyes to just how big online marketing is, is going to get and ultimately the way I went about my business.
No more did I become a hermit trying things on my own. While there is no secret to success and doing things on your own is the ONLY way you will ever succeed online, events are a damn good little sidekick of knowledge that can propel you further and faster than you thought possible. I’m serious when I say that if you simply come up with excuses to not make events, you are doing yourself a huge disservice. You are literally hampering your business which in turn makes you the type that doesn’t take your business seriously. That’s not to say you cant be successful but limiting yourself to the knowledge found online is just ridiculous knowing what I have learned at events.
Do you network productively?
One of the most common things I see everyday from even my closest friends online is the use of their time. I’ve seen some of the most talented people in the world piss away half their day making contacts on Facebook, Myspace, Linkedin…blah blah blah. Nobody gives a shit how big your friend or contact list is. How many of them actually effect your bottom line at the very moment? You want REAL business relationships that effect your business in a positive manner. I love the excuses I hear when I drill people about this. I dont do it to be just an asshole, I know far too much about wasting time online. I hear things like “I’m networking”, “I’m building a contact list”. Ok, let me give you a crash course in effective networking.
If the people you meet do not in some way positively affect the way you do business then this contact is of no use. Ya feel me? Now if you want to be a nice guy and just add them as a friend then ok but that’s still a waste of time. Anything that DOES NOT effect how you do business is a waste of time. Excuses for wasting time such as these are the ULTIMATE waste of time.
Are you informed with the industry?
This industry and the many arms of it can literally change over night. To me it’s an irritating disappointment when associating or working with people who have zero clue what’s going on in the industry. Start giving a shit by reading forums and blogs that are in the same boat as you. Small changes can mean huge investments, losses or increased income but you will never know about them in the fastest time possible if you have no idea or do not care what is going on in your industry.
These are just a few things I personally notice each day from people I talk to. Take your business seriously and it will evolve on its own. Picking up useful ideas from what other people put out there is the best way to leverage the 24 hours god allows you each day. If you are not using this to its fullest advantage, then your gonna be that person a year from now that has spent $10,000.00 and has nothing to show for it. Trust me, I have been there and it wasn’t until I took a long hard look at myself and the way I treated my business that I learned more efficient ways to build more businesses and ultimately increase my cash flow.
So do you take your business seriously? If not, what do you think you could do differently that will help propel you to the next level faster?
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Trolling around the interwebz this weekend on the prowl for more advertising sources (this is pretty much my weekly thing) I came across a seemingly cool company called Admob. I was really hoping to turn up an interesting source this past weekend. Seriously, I am beginning to get tired of the vast amount of CPM Display companies that I coming across. Most of these companies are usually struggling for revenue and they usually let any ole tom, dick and harry into their network. Basically this means I would be advertising on a ton of porn and made for ad shit sites that yield little but most often NO return. (See Adengage). Nothing against you Adengage, I’ve drank beer twice at your booths in the last year at industry conferences and I am just as brutal here as I am when I am in your face.
Anyway…
Admob is designed to serve Iphoner’s ads. Pure and simple, I would imagine a lot of affiliates have jumped on this. Now would be a good time to test it out. I’m interested to see or hear from anyone that has tested this platform out. If not, I will be throwing out my own tests just as soon as I finish up with AdKnowledge.
