Dagmar asks:
Are you going to talk also about the pricing? I’d like to have at least an idea what are we talking here about = as a buyer of the advertising, BUT also as an owner of a website. Because I have people approaching with offers to advertise on my sites, but since I have [...]
Archive for October, 2008
Day #7 - Media Buy Questions Answered
Day #6 - Your First Successful Media Buy
On top of using the Google Content Network, targeting sites/pages in the search engines by utilizing keyword lists and using Alexa to target their site base there is still a lot of ways to go about buying up media placements. From now until the end of the month I would like to share a few [...]
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Day #5 - Your First Successful Media Buy
Moving along now you would have contacted a site owner and received a not interested/yes interested type of reply and you would have replied by stating that you were interested in one of the banner or text spots located on their site. Now they should be sending over their advertising rates and it is at [...]
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Day #4 - Your First Successful Media Buy
Although we have covered a couple of excellent ways of finding pages/sites to advertise on, I feel I should point this next one out as well. In doing so, this should give you more than enough help in having a stacked portfolio of sites to contact and get your offers up and running.
It’s as simple [...]
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Day #3 - Your First Successful Media Buy
By now you should have a general grasp of one or two ideas on how to pick out an offer to promote. It’s much easier to pick out an offer folks than it is to go searching for traffic, demographics, etc and then coming up with an offer so keep that in mind. With that [...]
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