A question was brought up in the WickedFire Forum where I help out as a Moderator that asked:

I want to do some serious advertising, but just don’t have the time to do it all myself, nor do I have the connections that an established media buyer has. Anyone have any suggestions on finding a good media buyer? Is this generally a position where I’ll need to hire someone as an employee, or are media buyers generally independent contractors that work for multiple clients?

I’ll be the first right now to tell you that this is a statement that could potentially lead you into more trouble than you have probably experienced so far in your marketing ventures. The “media buying consulting” world is a snake filled world full of arrogant and lying assholes. So thick is this bullshit consultanting industry that it widely overshadows the legitimate media buying consultants (are there any?).

If you are the type of person that gets a tingly feeling from watching Carlos and Lupe Garcia’s videos over at the Traffic Tactic sites then it’s at this point that I will kindly ask you to not even read my blog. Seriously, I am not even going to go into who they are and what they talk about (or lack thereof) for the sole purpose that I may lose my temper. If anyone is familiar with them, they had a 25K seminar. Unforunately for those who paid this price tag, you would have learned more here for…nothing.

If you want their affiliate advice it is to simply login to your affiliate account, find the best performing offers with the best performing banner epc’s and then you are kind of left hanging on your own. No sources, no where to go with your high performing banner.

If you get anything out of this rambling then get this, NOBODY and I mean NOBODY not even me, Hell, ESPECIALLY me is going to give you a step by step, play by play of what to do and where to go. Yea, I’m going to go out of my way, probably further than most but in the end, I’m still going to be the D-Bag that doesn’t tell you everything you need to know. If I told you everything you needed to know, would it make any difference? I’ve coached and helped countless people make money online and some of them even exclusively but I can tell you that the number of people who take my advice and act upon is a sad, sad number compared to the ones who read it and then just ask more questions.

You dont need a consultant, you just need to do it yourself. Hell, I’m kind of hoping you fail a little bit too. Failing is fuel that keeps you wanting to succeed. Without fail, there is no success. Do not go out looking for someone to advise you on your campaigns when you cant even make the proper decisions yourself. It’s like putting orange sherbert in a chocolate sundae…it just dont mix.