Dagmar asks:

Are you going to talk also about the pricing? I’d like to have at least an idea what are we talking here about = as a buyer of the advertising, BUT also as an owner of a website. Because I have people approaching with offers to advertise on my sites, but since I have no idea How much I should/could ask for I don’t respond.

The pricing is going to be different in every different scenario. If I gave an idea then I think a lot of people would not even try it so while the curiosity mounts I guess the best idea would be to get started and contact someone.

I really dont have any idea on how to charge someone ads on my site. It’s an area that has never interested me so I think the best thing to do is just throw a number at them and see what happens.

BobbyDigital asks:

what do you use for an adserver? how do u track impressions/clicks/conversion rates/profitability site by site?

I’ve used OpenX before but I believe this is more directed outside of what I am talking about. The sites I advertise on individually is usually just one piece of ad code for the webmaster to place. Everything else is from sites that self-serve the ads. We track in house. I would imagine something like Prosper202 might help in this but I have my own system.

how do you manage paying all of these small publishers every month? im thinking excel sheet but if u have a nice peice of software to manage this im all ears!

I’m old school, it’s excel! I guess Google Docs would be of use too but I just use excel. If there is a piece of software out there, I will probably be finding it before long as C2M expands.

I have my own product so i would be marketing that first and obviously im looking to drive as much traffic as possible. can this scale up to hundreds of sites? and if so how do u manage it?

It can scale as high as you possibly can handle. I will tell you as a product owner that managing is really just in you. From negotiations, to payments, to money made, to however you are shipping. It’s really going to rely on you or whoever you have working with you. Wish there was a magical answer here but the only encouragement I can give is be as organized as possible.

pricing: i know i know every situation is going to be different, but any pricing guidelines you can give would be great, even examples based on the green tea patch campaign would be cool jsut so we could get a ballpark idea of what those week long tests shoudl cost.

I’ve paid anywhere from $80 with 300 uniques a day to $25 per 1000 impressions. Those week long tests should be prorated from a full month. If it’s $100 for a month ask for a $25 worth of testing. Dont worry about the costs, each situation is different, just go find some sites, contact them and see what the rates are. I mean, calculate the costs it takes to successfully test in google and then go try this method. There are a ton of steals to be had with this.