With so many offers out there it’s hard to come terms with which ones you want to test. There are only so many hours in a day and if you are just a one man/woman show with your CPA Marketing business then there is only so many hours in a day that you can dedicate to actually choosing an offer. Here are some quick tips to help when choosing an offer:

1. Keyword Discovery - Looking at an offer page and come up with a dozen "base" keywords. Honestly, if you cannot look at a landing page and come up with a dozen keywords on your own, "your out of your element donnie". Anyone can look at an offer and use a keyword tool but developing the sense of "keyword discovery" is an asset successful CPA Marketers carry. Anyone can do it, it just takes a bit of practice.
2. Establishing your target market - Just by looking at an offer and ideal target market should come to mind. If it does not, it’s time to start developing this unique trait. Look at the offer and try deciding who it’s going to appeal to. This is a large factor that has the potential in saving you a ton of money while testing the offer, especially if your running PPC to CPA. By evaluating the demographics of what who you think would best be interested in such an offer, you can use this to hone your demographics in a more narrow and hopefully a more profitable manner even during testing phases.
3. Have Knowledge Of The Market - This is not a requirement but you will find that things are much easier when you actually have an idea of what the offer is about. It’s easier to start building a site or blog around something you know versus something you dont. Your moral and motivation will peak when you do not have to rely on research to get your content. This is also a huge time saver as well.

These are only a few quick tips on saving some time on what offers to choose. Choosing offers because they are "pretty" or have the best landing pages is not always the best route. I’ll leave with a few niches that have had horrible looking lead-gen pages yet I made substantial money with:

• Lasik Vision Offers In The UK
• Glucose Meter Guides For Senior Citizens
• Personalized Promos for health such as Cetaphil

Ugly as hell pages and I would have passed them up unless I had a sense of what they were about. Knowing that offers for these types of offers are rare is a trait that came in good use that allowed me to not overlook them. As a matter of fact, they stood out the moment I saw them. Each one I made substantial earnings with against very little competition.