In the previous post about utilizing Alexa to find sites to advertise on we had a comment:
It would be nice if you post some email example on how to get webmasters to sell their adv spot for cheap!
This is pretty straight-forward really. Focus on the offer first and foremost. There’s two ways to do this:
1. Find the traffic on a site related to a vertical you have an idea of
2. Find an offer and know exactly what you want to go for.
I prefer to know exactly what offer I have so when I get to Alexa, I dont get lost in the maze of shit they have piled up all over that site. I head straight into the categories of what my offer is related to and I started hovering my little mouse over the site information. I take note of the site information and simply copy/paste it into notepad.
After compilation of a dozen or so sites and/or related sites I start navigating to them looking specifically at the site layout and making note of where the advertising on the site is. If all looks good I go to the Advertise or Contact page and send out a simple:
Hi such and such,
This is Ruck from Convert2Media.com. We are a full service CPA Affiliate Network and we manage a lot of advertising for various clients. I came across your site today and like the feel of it and was wondering if you would be interesting in allowing me to advertise on it? I can pay you upfront as well.
Regards.
Now you can get a bit craftier if you want to but I dont. I keep it really general and I let them know I can pay them right off the bat. Usually if/when you get a reply, it will probably be something like:
I might possibly be interested, what did you have in mind?
If they respond then you know they are somewhat interested so it’s just a matter of working out a deal with them. Let them know that you are serious and that you are possibly considering a monthly long-term deal with them. As always, the more secure you make the webmaster feel about getting paid easily and possibly on a reoccuring basis, the more likely you are going to snag some virtual real-estate.
Share this:
Pingback & Trackback
- Pingback from: Ready to send out prospect letters. | Cash Tactics | The Internet Marketing Blog on Aug 07, 2008
Comments (1)
Leave a Comment
Great info, Ruck. This is very timely as someone just approached me about advertising on my site, so now I have something to work with.