In the previous post about utilizing Alexa to find sites to advertise on we had a comment:

It would be nice if you post some email example on how to get webmasters to sell their adv spot for cheap!

This is pretty straight-forward really. Focus on the offer first and foremost. There’s two ways to do this:

1. Find the traffic on a site related to a vertical you have an idea of

2. Find an offer and know exactly what you want to go for.

I prefer to know exactly what offer I have so when I get to Alexa, I dont get lost in the maze of shit they have piled up all over that site. I head straight into the categories of what my offer is related to and I started hovering my little mouse over the site information. I take note of the site information and simply copy/paste it into notepad.

After compilation of a dozen or so sites and/or related sites I start navigating to them looking specifically at the site layout and making note of where the advertising on the site is. If all looks good I go to the Advertise or Contact page and send out a simple:

Hi such and such,

This is Ruck from Convert2Media.com. We are a full service CPA Affiliate Network and we manage a lot of advertising for various clients. I came across your site today and like the feel of it and was wondering if you would be interesting in allowing me to advertise on it? I can pay you upfront as well.

Regards.

Now you can get a bit craftier if you want to but I dont. I keep it really general and I let them know I can pay them right off the bat. Usually if/when you get a reply, it will probably be something like:

I might possibly be interested, what did you have in mind?

If they respond then you know they are somewhat interested so it’s just a matter of working out a deal with them. Let them know that you are serious and that you are possibly considering a monthly long-term deal with them. As always, the more secure you make the webmaster feel about getting paid easily and possibly on a reoccuring basis, the more likely you are going to snag some virtual real-estate.