In the previous post about utilizing Alexa to find sites to advertise on we had a comment:
It would be nice if you post some email example on how to get webmasters to sell their adv spot for cheap!
This is pretty straight-forward really. Focus on the offer first and foremost. There’s two ways to do this:
1. Find the traffic on a site related to a vertical you have an idea of
2. Find an offer and know exactly what you want to go for.
I prefer to know exactly what offer I have so when I get to Alexa, I dont get lost in the maze of shit they have piled up all over that site. I head straight into the categories of what my offer is related to and I started hovering my little mouse over the site information. I take note of the site information and simply copy/paste it into notepad.
After compilation of a dozen or so sites and/or related sites I start navigating to them looking specifically at the site layout and making note of where the advertising on the site is. If all looks good I go to the Advertise or Contact page and send out a simple:
Hi such and such,
This is Ruck from Convert2Media.com. We are a full service CPA Affiliate Network and we manage a lot of advertising for various clients. I came across your site today and like the feel of it and was wondering if you would be interesting in allowing me to advertise on it? I can pay you upfront as well.
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Approaching Webmasters About Advertising
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