I would suppose you have been to that point in a Search Marketing Campaign where you have weeded out the crap keywords and mined the data down to only finding the keywords that convert profitably for you. During this time you are probably thinking on how to scale the campaign further to extend the profit margins. One of the mistakes a lot of new Pay Per Click Marketers make is not understanding the small things like the mechanics and workings of a Google Adwords Account.
Here’s a little tip:
After mining non-performing keywords and only settling for the converting keywords it’s now time to start the process all over again in search of even more lucrative terms. When doing this you can go about it with a multitude of options but for the novice, they are likely to not have a couple of dozen PPC accounts. Generally, they will have one and work thru the woes of the Adwords Accounts mechanics. One question that I have seen repeated time and time again is:
I added more keywords to my campaign, but now my impressions and clicks and profit are down for the keywords that I already had running, what happened and how do I fix it?
The simple scenario here is that when you added more keywords, you probably forgot to allocate your budget accordingly to reflect and adjust to the new keywords. By simply upping your budget each time you add more keywords, you will start to get a feel on how much you need to go up each time.
Continue reading " Are You Losing Impressions By Adding Keywords? "
Carrying over the 
