It’s Tip Tuesday and here’s a doozy! Have you ever heard anyone advising you to stay away from the Google Content Network? I’ve personally seen my share of this horrible advice floating around. Well, whether you are an experienced marketer who already knows this, or you are just getting your feet wet, the Google Content Network is an excellent source of Paid Advertising that is generally cheaper than a lot of Search options.

Google has always been refining their content network traffic and placements and it just keeps getting better and better. Here are some quick ways to ramp up the Return on Investment with Content Network Campaigns.

1. You have to track your conversions. First and foremost this is the most important aspect of any paid advertising campaign. If you dont have the information that tells you what converted into sales or leads then your swinging blind. With Google it can be as easy as grabbing their pixel and messaging your Affiliate Manager to have it placed on your offer’s success page.

2. With Content Network specific campaigns your ads can literally show up anywhere. Parked pages is where a ton of ads will show up. You ABSOLUTELY must track where your ads are showing up. There are a few programs out there that will do this. Unless you have some sort of in house tracking then you are probably going to be at the mercy of spending a little money. If it costs you $130 a month to track ALL your content network campaigns and armed you with the data of knowing what domains converted and which ones didnt then I think its safe to say that such a fee is minimal.

Track conversions and track placements. Most likely if marketers were doing this then 99% of them would be profiting on the Google Content Network. Sadly only maybe half (if that) actually track their placements. This is what seperates profit from loss and the smart from the not-so-smart.