Allen has asked a couple of questions in regard to the media buy post yesterday. I have responded Allen and anyone else that may have questions, let’s keep it going in the forum. I think a much needed Media Buying guide is in order here. I received about 5 emails thru the day today. I’m sorry I have not responded to those but hopefully the forum response helps. We will keep this going and a very detailed process of my own is on the way.

The first post starts tomorrow and I can tell you that the entire thing is probably going to take until November to explain. We are going to cover all the bases needed for those interested in buying advertising on other sites and a lot of tips so that you are successful right out of the gate.

It’s scary to think the uneducated affiliates out there who are either banking enough to live on or just struggling to get the hang of how to get traffic to offers. Let me start off by saying that there is a TON of choices of how to get traffic but only very few are even spoken of. Buying Media Placements can be a dead simple way of successfully promoting offers without the knowledge of even building a website. Far too many people take the Search Engine route and I can tell you that it takes a tremendous amount of patience, tolerance, testing, tweaking and capital to make it worth your while. If your an affiliate earning a few hundred dollars a day and are happy with it, then this post is not for you. I am trying to tap into the minds of those who are serious about money and serious on testing alternative methods that can actually replace your current ones.

Now you are probably expecting me to throw a bone here on some information but the truth of the matter is that nobody and I mean nobody could even begin to explain such methods. Join us in the Web and Banner Advertising Section of the Affiliate Training Center and start participating in discussions and asking questions.

Hello to everyone attending ad:tech New York and those considering (please join us in New York!) ad:tech New York is right around the corner, and you should be there.

ad:tech is an open forum that supports the exchange of ideas, experience, new best practices and emerging models. And it’s global in its scope, with 11 shows annually, spanning 7 countries.

You’ve still got over 21 days to buy your tickets. So why not pick up the phone now and get the best deal you can?

Don’t forget your absentee ballot and vote! Hot on the heels of last night’s presidential debate, please remember that ad:tech New York is held over election day this year, so be sure to secure your absentee ballot and vote ahead of time.Deadlines are near for many states, so don’t delay. To register to vote, secure your ballot and vote by mail, visit http://www.longdistancevoter.org.

See you there.
Steve Howe
Convert2Media

Do you live in Central Florida?
Do you enjoy playing golf?

If you answered ‘YES’ to at least one of the above questions, we want you to come join our team. Our Affiliate Network is proud to be a sponsor at this years Lift Kids’ Hope! Charity Golf Scramble.

Please let me know as soon as possible so I can reserve a slot for you with one of our teams.

Lift Kids’ Hope! is still looking for both teams, individual golfers as well as sponsors for this years event.

Check out the event details below.

Lift Kids’ Hope! Charity Golf Scramble

Date: Saturday, October 11th, 2008

Time: 8:30am Shotgun Start

Cause: Charity event to raise awareness and charitable funds for The Get A Board Foundation, a non‐profit organization whose mission is to positively influence at‐risk youth through extreme sports, art and education.

Format: Best ball scramble with a shotgun start. All foursomes play as a team. Tournament is limited to first 100 entries/25 teams. If you cannot make up a foursome, we will be happy to pair up singles and twosomes.

Entry Fee: $75.00 per person/$300.00 per team. This includes golf tournament, cart, lunch and 1 raffle ticket per player.

Contests: Prizes will be awarded for long drive, longest putt holed and closest to the pin on select Par 3’s. Other contests include Putting Contest and Hole‐In One contests on Par 3’s.

Deadline: October 10th, 2008

Course: Stoneybrook West Golf Club
15501 Towne Commons Blvd.
Winter Garden, FL 34787
www.golfstoneybrookwest.com

Download Registration Form

With so many offers out there it’s hard to come terms with which ones you want to test. There are only so many hours in a day and if you are just a one man/woman show with your CPA Marketing business then there is only so many hours in a day that you can dedicate to actually choosing an offer. Here are some quick tips to help when choosing an offer:

1. Keyword Discovery - Looking at an offer page and come up with a dozen "base" keywords. Honestly, if you cannot look at a landing page and come up with a dozen keywords on your own, "your out of your element donnie". Anyone can look at an offer and use a keyword tool but developing the sense of "keyword discovery" is an asset successful CPA Marketers carry. Anyone can do it, it just takes a bit of practice.
2. Establishing your target market - Just by looking at an offer and ideal target market should come to mind. If it does not, it’s time to start developing this unique trait. Look at the offer and try deciding who it’s going to appeal to. This is a large factor that has the potential in saving you a ton of money while testing the offer, especially if your running PPC to CPA. By evaluating the demographics of what who you think would best be interested in such an offer, you can use this to hone your demographics in a more narrow and hopefully a more profitable manner even during testing phases.
3. Have Knowledge Of The Market - This is not a requirement but you will find that things are much easier when you actually have an idea of what the offer is about. It’s easier to start building a site or blog around something you know versus something you dont. Your moral and motivation will peak when you do not have to rely on research to get your content. This is also a huge time saver as well.

These are only a few quick tips on saving some time on what offers to choose. Choosing offers because they are "pretty" or have the best landing pages is not always the best route. I’ll leave with a few niches that have had horrible looking lead-gen pages yet I made substantial money with:

• Lasik Vision Offers In The UK
• Glucose Meter Guides For Senior Citizens
• Personalized Promos for health such as Cetaphil

Ugly as hell pages and I would have passed them up unless I had a sense of what they were about. Knowing that offers for these types of offers are rare is a trait that came in good use that allowed me to not overlook them. As a matter of fact, they stood out the moment I saw them. Each one I made substantial earnings with against very little competition.